Ahmed Rashed

Starting as a visionary brand, it reshaped real estate with a focus on happiness, quality of life, and innovation. Within five years, it developed exclusive villa communities and expanded to second homes at MV Ras elHikma.

With a commitment to human-centric design, innovative products were introduced like the iVilla, offering practical solutions for modern living. It expanded from smaller compounds to larger communities.

Evolving to create cities like iCity New Cairo, offering diverse living experiences with innovations like lagoon beaches in non-coastal areas and 4D designs that enrich community life. Partnering with Beyond happiness.